Exhibition identity
Designed booth graphics, the company profile, product catalogues, brochures, standees, posters and screen presentations.
Manufacturing & Engineering
From exhibition conversation to digital follow-up.
Exhibition branding and a QR-enabled visitor workflow connected an industrial company’s physical presence with digital communication.
- 01Booth conversation
- 02QR registration
- 03Visitor record
- 04Information email
01 / THE CHALLENGE
Where the work started.
The exhibition presence needed coordinated booth graphics and sales materials. Visitor details and follow-up relied on manual work.
PROJECT OBJECTIVES
- Present a consistent exhibition identity
- Capture visitor details digitally
- Deliver useful information after registration
02 / THE APPROACH
Treat the booth, supporting material and visitor registration as one journey, with a clear handoff from an in-person conversation to emailed information.
03 / WORK DELIVERED
How the parts
came together.
Visitor registration
Built a custom web application with QR-based registration and visitor information capture.
Automated information delivery
Connected registration to automatic email delivery of the company profile and digital visiting card.
04 / THE OUTCOME
What the work enabled.
The delivered workflow enabled digital visitor registration and automatic information delivery alongside a coordinated exhibition presentation.
Discuss a similar challenge ↗ANOTHER PART OF THIS ENGAGEMENT
Making complex engineering easier to discover.
A connected website, search and campaign programme for an industrial engineering business reaching domestic and international buyers.
Manufacturing & Engineering