Website & technical content
Rebuilt the responsive website with product, solution and industry pages, technical resources and customer stories.
Manufacturing & Engineering
Making complex engineering easier to discover.
A connected website, search and campaign programme for an industrial engineering business reaching domestic and international buyers.
- 01Buyer question
- 02Relevant technical content
- 03Focused landing page
- 04Business enquiry
01 / THE CHALLENGE
Where the work started.
An outdated, non-responsive website and generic content made it difficult to explain technical offerings. Search visibility was limited and digital enquiries lacked a consistent acquisition process.
PROJECT OBJECTIVES
- Explain complex products clearly
- Connect discovery with relevant enquiries
- Support domestic and international communication
02 / THE APPROACH
Organise the digital experience around products, applications and buyer questions, then connect search content and targeted campaigns to relevant landing pages.
03 / WORK DELIVERED
How the parts
came together.
Search foundations
Implemented technical and on-page SEO, schema, internal linking and local and international content. AI-search-oriented content was part of the wider search programme.
Targeted acquisition
Managed Google and LinkedIn campaigns, industrial keyword targeting, landing pages, conversion monitoring and performance reporting.
04 / THE OUTCOME
What the work enabled.
The engagement established a clearer technical information base and a connected route from discovery to enquiry.
Discuss a similar challenge ↗ANOTHER PART OF THIS ENGAGEMENT
From exhibition conversation to digital follow-up.
Exhibition branding and a QR-enabled visitor workflow connected an industrial company’s physical presence with digital communication.
Manufacturing & Engineering